PRESS RELEASES

MuckFest MS Ready to Muddy Up 12 Cities in 2017 – The FUN Mud Run to End MS

Experience the Muddiest Obstacles Ever: Big Balls, Triple Pits, Swing Set, Mt. Muck-imanjaro, Flying Muckers, Crash Landing, & More!

The National Multiple Sclerosis Society and Event 360 are proud to announce the 2017 season of MuckFest® MS, the 5K mud run series. This mud obstacle run features over 18 obstacles designed for any athletic level beginner to advanced. In 2017, MuckFest MS will tour 12 cities across the country with stops in two new cities Charlotte and Austin. Registration for the series is now open at www.MuckFestMS.com.

The MuckFest MS series supports people living with multiple sclerosis, and brings us closer to a world free of MS. 100% of fundraising dollars support the National Multiple Sclerosis Society’s mission to stop MS in its tracks, restore what has been lost and end MS forever. In 2016, more than 40,000 participants raised more than $3 million. Since its inception, MuckFest MS participants have raised more than $25 million.

The 2017 MuckFest MS events will take place in:

Charlotte – Saturday, May 6—Starting the 2017 season in a new city!
Boston – Saturday, May 20 & Sunday, May 21
Philadelphia – Saturday, June 3 & Sunday, June 4
New Jersey – Saturday, June 24 & Sunday, June 25
Denver – Saturday, July 15
Detroit – Saturday, August 5
Twin Cities – Saturday, August 19
Chicago – Saturday, September 16
Bay Area – Sunday, October 1
Austin – Sunday, October 15—New for 2017!
Dallas – Saturday, October 28
So Cal – Saturday, November 11

The MuckFest MS obstacle course is built for laughs. The obstacles include: Triple Pits, Big Balls, Tunnel of Love, Shake & Quake, Spider Web, Swing Set, Flying Muckers, Walk on Water, Spill Hill, Muck Off, Skid Mark, Mt. Muck-imanjaro, Crash Landing, Tight Rope, Belly Crawl and more. Experience the obstacles here.

Participants are welcome to bring their friends and family to support and enjoy the festival area for no admission fee. Spectators get to cheer on the runners with a front row view of the messy, muddy action and kids get to play in the Lil’ Muckers play area. Once teams cross the finish line they get to celebrate their achievements in the MuckFestival area with an “after” photo and complimentary beer from Traveler Beer. The national MuckFestival sponsor is the Traveler Beer Company. AbbVie is the national sponsor of MuckFest MS.

“MuckFest MS is a fun, purposeful opportunity to support people affected by MS,” said Holly Messick, Vice President of Events for the National MS Society. “It’s inspiring to see individuals and teams come together to challenge and support one another in their fundraising efforts and through the obstacles on the course. Funds raised by participants provide resources, tools and breakthroughs for people affected by MS.”

About Multiple Sclerosis
Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body.

About the National Multiple Sclerosis Society
The Society mobilizes people and resources so that everyone affected by multiple sclerosis can live their best lives as we stop MS in its tracks, restore what has been lost and end MS forever. Last year alone, through our comprehensive nationwide network of services, the Society devoted more than $100 million to connect approximately one million people affected by MS to the connections, information and resources they need. To move closer to a world free of MS, the Society also invested $42 million to support more than 380 new and ongoing research projects around the world. We are united in our collective power to do something about MS now and end this disease forever. Learn more at www.nationalMSsociety.org.

About Event 360

Event 360 is an experienced event management team offering a full range of services, including event production, social impact, fundraising technology, site logistics, communication strategies and customer service. Headquartered in Chicago with team members and partners working nationwide, Event 360 achieves success for its clients using peer-to-peer fundraising and unique events. Since 2003, Event 360’s experienced team of event management specialists have successfully produced more than 250 events, which have raised nearly a billion dollars toward their clients’ missions. Learn more at www.event360.com.

Links:
MuckFestMS.com
Register
Course
About MS


###


AbbVie Joins as National Sponsor of MuckFest® MS Mud Run Series

MuckFest MS is the FUN Mud Run to End MS

CHICAGO–April 18, 2017—The National Multiple Sclerosis Society and event producer Event 360 are proud to announce AbbVie is returning as the national sponsor for the 2017 MuckFest MS fun mud run event series. AbbVie is a global, research-based biopharmaceutical company with a mission to address some of the world's most complex and serious diseases, including multiple sclerosis (MS).

The MuckFest MS series supports people living with multiple sclerosis, and brings us closer to a world free of MS. 100% of fundraising dollars support the National Multiple Sclerosis Society’s mission to stop MS in its tracks, restore what has been lost and end MS forever. In 2016, more than 40,000 participants raised more than $3 million. Since its inception, MuckFest MS participants have raised more than $25 million.

Registration for MuckFest MS is now open at www.MuckFestMS.com.

AbbVie will have a presence at all 12 MuckFest MS events nationwide, engaging with participants, volunteers and spectators. At the AbbVie tent, attendees will be able to write an inspirational message about why they’re participating on a shoelace and hang it on a wall that will travel to each event across the country. Attendees living with multiple sclerosis will be able to hang teal shoelaces, which complement the “I Muck it with MS” program’s teal bandanas.

One of the event’s most popular obstacles, The AbbVie Spinner obstacle, will return to the course in 2017.

The 2017 MuckFest MS events include:
Charlotte – Saturday, May 6—Starting the 2017 season in a new city!
Boston – Saturday, May 20 & Sunday, May 21
Philadelphia – Saturday, June 3 & Sunday, June 4
New Jersey – Saturday, June 24 & Sunday, June 25
Denver – Saturday, July 15
Detroit – Saturday, August 5
Twin Cities – Saturday, August 19
Chicago – Saturday, September 16
Bay Area – Sunday, October 1
Austin – Sunday, October 15—New for 2017!
Dallas – Saturday, October 28
So Cal – Saturday, November 11

“MuckFest MS is a fun and muddy way for people across the country to support important research aimed at ending multiple sclerosis,” said Matt Williams, marketing director, AbbVie. “The National MS Society plays a vital role in advancing research and helping patients and families impacted by MS, and AbbVie is proud to return as the national sponsor of MuckFest MS for the second year in a row.”

“Each message on the shoelace wall in the AbbVie tent area represents why we host events like MuckFest MS to end multiple sclerosis forever. We’re proud to have AbbVie return as the 2017 national sponsor and appreciate all they do to help us break through MS,” said Holly Messick, Vice President of Events for the National MS Society.

Registration is available online at www.MuckFestMS.com. and in-person on the day of MuckFest MS, pending space. Admission is free for spectators, so muckers are encouraged to invite friends, family and supporters to the event.

About AbbVie
AbbVie is a global, research-based biopharmaceutical company formed in 2013 following separation from Abbott Laboratories. The company's mission is to use its expertise, dedicated people and unique approach to innovation to develop and market advanced therapies that address some of the world's most complex and serious diseases. Together with its wholly-owned subsidiary, Pharmacyclics, AbbVie employs approximately 29,000 people worldwide and markets medicines in more than 170 countries. For further information on the company and its people, portfolio and commitments, please visit www.abbvie.com. Follow @abbvie on Twitter or view careers on our Facebook or LinkedIn page.

About Multiple Sclerosis
Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body.

About the National Multiple Sclerosis Society
The Society mobilizes people and resources so that everyone affected by multiple sclerosis can live their best lives as we stop MS in its tracks, restore what has been lost and end MS forever. Last year alone, through our comprehensive nationwide network of services, the Society devoted more than $100 million to connect approximately one million people affected by MS to the connections, information and resources they need. To move closer to a world free of MS, the Society also invested $42 million to support more than 380 new and ongoing research projects around the world. We are united in our collective power to do something about MS now and end this disease forever. Learn more at nationalMSsociety.org.

About Event 360
Event 360 is an experienced event management team offering a full range of services, including event production, social impact, fundraising technology, site logistics, communication strategies and customer service. Headquartered in Chicago with team members and partners working nationwide, Event 360 achieves success for its clients using peer-to-peer fundraising and unique events. Since 2003, Event 360’s experienced team of event management specialists have successfully produced more than 250 events, which have raised nearly a billion dollars toward their clients’ missions. Learn more at www.event360.com.

Links:
MuckFestMS.com
Register
Course
About MS


###

The Traveler Beer Company Returns as the 2017 MuckFest® MS National MuckFestival Sponsor

MuckFest MS is the FUN Mud Run to End MS

Cross the Finish Line and Enjoy a Free Beer in the MuckFestival Area, Refreshed by the Traveler Beer Company

CHICAGO, IL–2017—The Traveler Beer Company is proud to grow their partnership with MuckFest MS and the National Multiple Sclerosis Society as the 2017 National MuckFestival Sponsor. After participants of legal drinking age cross the finish line, they will gather with teammates in the MuckFestival area to enjoy a free Traveler Beer. To celebrate their third year as a MuckFest MS national sponsor, the Traveler Beer Company is proud to announce they will also be hosting local kick-off parties in all 12 event cities. The 2017 season kicks off in Charlotte, NC on May 6. Registration is now open at www.MuckFestMS.com.

Full list of 2017 MuckFest MS events:

Charlotte — Saturday, May 6. Concord Speedway, Concord, NC (New for 2017!)
Boston — Saturday & Sunday, May 20 & 21. Willard Athletic Complex, Devens, MA
Philadelphia — Saturday & Sunday, June 3 & 4. The Glen Mills Schools Grounds, Glen Mills, PA
New Jersey — Saturday & Sunday, June 24 & 25. Essex County South Mountain Reservation, West Orange, NJ
Denver — Saturday, July 15. Salisbury North, Parker, CO
Detroit — Saturday, August 5. Willow Metropark, New Boston, MI
Twin Cities — Saturday, August 19. Scott County Fair, Jordan, MN
Chicago — Saturday, September 16. Lake County Fairgrounds, Grayslake, IL
Bay Area — Sunday, October 1. Solano County Fairgrounds, Vallejo, CA
Austin — Sunday, October 15. Rusty’s Walnut Creek Ranch, Cedar Creek, TX (New for 2017!)
Dallas — Saturday, October 28. Southfork Ranch, Parker, TX
So Cal — Saturday, November 11. TBD

The MuckFest MS series supports people living with multiple sclerosis, and brings us closer to a world free of MS. 100% of fundraising dollars support the National Multiple Sclerosis Society’s mission to stop MS in its tracks, restore what has been lost and end MS forever. In 2016, more than 40,000 participants raised over $3.2 million. Since its inception, MuckFest MS participants have raised more than $25 million. At MuckFest MS, no special training or equipment is required. Participants run on a well-designed 5K course, featuring super-sized obstacles and mud from start to finish. Once teams cross the finish line they get to celebrate their achievements in the MuckFestival area with an “after” photo and for those 21+, a complimentary beer from Traveler Beer.

NEW FOR 2017: Traveler Beer will be hosting a photo contest on Instagram using the hashtags #MuckStache and #Contest. The winner will receive a VIP MuckFest MS trip for two to MuckFest MS So Cal, which includes airfare, hotel, a VIP event experience, and $500 spending money. The contest begins May 1, 2017 and runs through September 30, 2017 and is open to everyone 21+, even if they are not a MuckFest MS participant. To read the full rules and to enter, visit travelerbeer.com/muckstache.

Rather than mixing ale with a citrus flavored soda or lemonade, Traveler’s wheat based beers are made with real fruit or fruit juices, such as lemon, pineapple and grapefruit, making it incredibly approachable and seasonal. Traveler Beer provides a deliciously refreshing drinking experience after a muddy, mucky 5K. Runners will be able to choose from Traveler Grapefruit Shandy or a seasonal limited release Shandy offering.

“Thanks to the continued support of our national MuckFestival sponsor, the Traveler Beer Company, our participants can continue their celebration after they cross the finish line. We’re proud they’re returning for the 2017 season and appreciate their ongoing commitment,” said Holly Messick, Vice President of Events for the National MS Society.

“We like to refer to Traveler Beer as the unofficial beer of unofficial fun,” said Jasen Holley of the Traveler Beer Company. “It doesn’t get more fun than coming out and supporting a great cause and doing the muddiest, most fun 5K around. We’re thrilled to be joining the event series for the third year in a row and look forward to providing some Traveler refreshment to all of those muddy muckers after the run!”

“The Traveler Beer Company is committed to making the MuckFestival a celebratory atmosphere for our participants,” said Slade Thompson, Account Director from Event 360. “As the National MuckFestival Sponsor, they help our teams toast their fundraising efforts and muddy experiences on the course.”

Registration is available online at www.MuckFestMS.com and in-person on the day of MuckFest MS, pending space. Admission is free for spectators, so participants are encouraged to invite friends, family and supporters to the event. There is also a Lil' Muckers playground space at MuckFest MS for kids too young to get mucky on the course. To receive their free Traveler Beer, participants must be over the age of 21 with a valid ID.

About Multiple Sclerosis
Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body.

About the National Multiple Sclerosis Society
The Society mobilizes people and resources so that everyone affected by multiple sclerosis can live their best lives as we stop MS in its tracks, restore what has been lost and end MS forever. Last year alone, through our comprehensive nationwide network of services, the Society devoted more than $100 million to connect approximately one million people affected by MS to the connections, information and resources they need. To move closer to a world free of MS, the Society also invested $42 million to support more than 380 new and ongoing research projects around the world. We are united in our collective power to do something about MS now and end this disease forever. Learn more at www.nationalMSsociety.org.

About The Traveler Beer Company
The Traveler Beer Company is a craft beer venture based in Burlington, Vermont, and was launched in 2012 with the mission of combining European shandy-inspired refreshment with American ingenuity to create a line of craft beers that are both fun and refreshing. The Traveler Beer Company is an A&S Brewing Collaborative brand, a subsidiary of the Boston Beer Company. For more information, visit www.TravelerBeer.com.

About The Traveler Beer MuckStache Photo Contest
No purchase necessary. Contest open to all US citizens who are 21 years of age or older. One (1) Grand Prize Winner will receive a trip for winner and guest to MuckFest MS in Los Angeles, CA on November 11, 2017, including airfare, 3 days, 2 nights hotel accommodations and $500 spending money with a total approximate value of $2,210. Contest submission period begins at 12:01 a.m. EST on 5/1/2017 and ends at 11:59 p.m. EST on 9/30/2017. The Traveler Beer Company is solely responsible for conducting and managing the Contest and will choose the first-place winner with the input of MS Society judges on or around October 1, 2017 based on the following criteria: Creativity, portrayal of fun, and alignment with the Traveler and MS Society brands. To enter, share your best mustache or muckstache photo with the hashtag #Muckstache and #Contest on your public Instagram account or visit travelerbeer.com/muckstache and you will be brought to a separate page to enter your name, address, email address, telephone number, date of birth and picture. For official rules visit The Traveler Beer Facebook page and/or travelerbeer.com/muckstache.

About Event 360
Event 360 is an experienced event management team offering a full range of services, including event production, social impact, fundraising technology, site logistics, communication strategies and customer service. Headquartered in Chicago with team members and partners working nationwide, Event 360 achieves success for its clients using peer-to-peer fundraising and unique events. Since 2003, Event 360’s experienced team of event management specialists have successfully produced more than 250 events, which have raised nearly a billion dollars toward their clients’ missions. Learn more at www.event360.com.

Links:
MuckFestMS.com
Register
Course
About MS


###

PLAYING IN MUD PAYS OFF FOR THE NATIONAL MS SOCIETY - $25 MILLION RAISED

The MuckFest® MS Fun Mud Run Series Hits Major Fundraising Milestone

CHICAGO–November 1, 2016—The National MS Society and Event 360 are proud to announce that since its inception, the MuckFest MS event series has raised $25 million to help fight multiple sclerosis. The money raised goes towards research and finding breakthroughs to help change the lives of those living with MS. The goal is to one day find a cure to end MS forever.

The fun mud & obstacle 5K event series started in 2009 and has since been a big success with more than 40,000 participants from across the country. This year, the 11-city series started in May with Boston, Philadelphia, New Jersey, Denver, Detroit, Twin Cities, Chicago, San Francisco, Houston, and Dallas. There is still one remaining event this season, MuckFest MS So Cal. Registration is open at www.MuckFestMS.com.

“MuckFest MS engages people who want to do something about MS in a fun and muddy way. We are so grateful that we have been able to raise $25 million in funds and grow awareness towards our mission of ending multiple sclerosis forever,” said Rachael Nuwash, National MS Society.

“We are proud that MuckFest MS events have been so successful in raising funds and awareness. This money is used to continue research efforts and help find a cure for MS. We hope that people will do their part by participating and fundraising,” said Jim Hennessey, Director of Consumer Marketing, Event 360.

“This cause and event are so close to my heart,” said Michael Pierce of team Muckin’ for Michael’s Mom, which has teams in Denver, New Jersey, and Houston. “I love MuckFest MS because it inspires us and others to make a difference in the lives of people living with MS, like my mother. The event is a blast, and we’re making a huge impact through our fundraising.” In 2016 alone, this team has raised more than $30,000 to end MS forever.

About Multiple Sclerosis
Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body. Symptoms vary from person to person and range from numbness and tingling, to walking difficulties, fatigue, dizziness, pain, depression, blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are leading to better understanding and moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 2.3 million worldwide.

About the National Multiple Sclerosis Society
The Society mobilizes people and resources so that everyone affected by multiple sclerosis can live their best lives as we stop MS in its tracks, restore what has been lost and end MS forever.

To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides services designed to help people with MS and their families move their lives forward. Last year alone, through our comprehensive nationwide network, the Society devoted $122.2 million to help more than one million individuals connect to the people, information and resources they need. To move closer to a world free of MS, the Society also invested $54 million to support more than 380 new and ongoing research projects around the world.

Early and ongoing treatment with an FDA-approved therapy can make a difference for people with multiple sclerosis. Learn about your options by talking to your health care professional and contacting the National MS Society at nationalMSsociety.org or 1-800-344-4867.

About Event 360

Event 360 is an experienced event management team offering a full range of services, including event production, social impact, fundraising technology, site logistics, communication strategies and customer service. Headquartered in Chicago with team members and partners working nationwide, Event 360 achieves success for its clients using peer-to-peer fundraising and unique events. Since 2003, Event 360’s experienced team of event management specialists have successfully produced more than 200 events, which have raised a combined half a billion dollars toward their clients’ missions. Learn more at www.event360.com.

Links:
MuckFestMS.com
Register
Course
About MS


###


MUCKFEST MS 2016 SERIES LAUNCH


FOR IMMEDIATE RELEASE

CONTACT:
Calvin Fleming
323.484.6707
calvin@goodpr.com

MUD, MUCK & FUN FOR THE WHOLE FAMILY

MuckFest® MS Ready to Sling, Fling & Muddy Up 11 Cities in 2016

It’s the FUN Mud Run to End MS

The National Multiple Sclerosis Society and Event 360 are proud to announce the 2016 season of the 5K mud run series, MuckFest MS. The MuckFest MS series supports people living with multiple sclerosis, and brings us closer to a world free of MS. 100% of fundraising dollars support the National Multiple Sclerosis Society’s mission to stop MS in its tracks, restore what has been lost and end MS forever. Registration is now open at www.MuckFestMS.com.

The 2016 MuckFest MS events will take place in:

Boston — Saturday, May 14 & Sunday, May 15
Philadelphia — Saturday, June 4 & Sunday, June 5
New Jersey — Saturday, June 25 & Sunday, June 26
Denver — Saturday, July 16
Detroit — Saturday, August 6
Twin Cities — Saturday, August 20
Chicago — Saturday, September 10
San Francisco — Saturday, October 1
Houston — Saturday, October 15
Dallas — Saturday, October 29 — New for 2016!
Los Angeles — Saturday, November 12

In 2015, more than 40,000 participants raised more than $3 million. Since its inception, MuckFest MS participants have raised more than $22 million.

The elaborate course and festival area are constructed to ensure spectators get a great view of the muddy action. There’s no admission fee for spectators, so runners are encouraged to invite family and friends to enjoy the day. Even kids get their own mucky play area called Lil’ Muckers. After teams cross the finish line, they take their mud-soaked “after” photo, hose off, and celebrate their accomplishments with their complimentary treats and Traveler beers in the MuckFestival area. AbbVie is the national sponsor of MuckFest MS. The national MuckFestival sponsor is the Traveler Beer Company.

“MuckFest MS gives me the opportunity to make a difference in the lives of people living with MS while having a blast with my friends and family in the mud. Our team, Muckin’ for Michael’s Mom (TeamM4MM), runs and fundraises for the National Multiple Sclerosis Society in honor of my mom, who was diagnosed with MS six years ago,” shares Michael Pierce, a MuckFest MS national team captain from Denver who has fundraised more than $45,000 over the past 2 years.

“MuckFest MS is symbolic. As we overcome the obstacles out on the course, those same obstacles can also inspire us to get back up and keep moving forward,” said Betty Ross, Vice President, Walk MS and Emerging Events for the National MS Society.

About Multiple Sclerosis
Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body. Symptoms vary from person to person and range from numbness and tingling, to walking difficulties, fatigue, dizziness, pain, depression, blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are leading to better understanding and moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 2.3 million worldwide.

About the National Multiple Sclerosis Society
The Society mobilizes people and resources so that everyone affected by multiple sclerosis can live their best lives as we stop MS in its tracks, restore what has been lost and end MS forever.

To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides services designed to help people with MS and their families move their lives forward. Last year alone, through our comprehensive nationwide network, the Society devoted $122.2 million to help more than one million individuals connect to the people, information and resources they need. To move closer to a world free of MS, the Society also invested $54 million to support more than 380 new and ongoing research projects around the world.

Early and ongoing treatment with an FDA-approved therapy can make a difference for people with multiple sclerosis. Learn about your options by talking to your health care professional and contacting the National MS Society at nationalMSsociety.org or 1-800-344-4867.

About Event 360
Event 360 is an experienced event management team offering a full range of services, including event production, social impact, fundraising technology, site logistics, communication strategies and customer service. Headquartered in Chicago with team members and partners working nationwide, Event 360 achieves success for its clients using peer-to-peer fundraising and unique events. Since 2003, Event 360’s experienced team of event management specialists have successfully produced more than 200 events, which have raised a combined half a billion dollars toward their clients’ missions. Learn more at www.event360.com.

Links:
MuckFestMS.com
Register
Course
About MS


###

MUCKFEST MS PRESS KIT


About MuckFest® MS
MuckFest MS is the FUN mud run with the best obstacles. No special training or equipment required: just bring a pair of sneakers and your sense of humor. Participants run on a well-designed 5K course, featuring super-sized obstacles and mud from start to finish. The MuckFest MS series supports people living with multiple sclerosis, and brings us closer to a world free of MS. 100% of fundraising dollars support the National Multiple Sclerosis Society’s mission to stop MS in its tracks, restore what has been lost and end MS forever.

After getting dirty on the course, runners (called “muckers”) go to the Scrub Your Muck clean-up station and then head over to the MuckFestival area, refreshed by the Traveler Beer Company, to down a Traveler beer (or soda) or two, grab some grub, and decide, once and for all, who had the most epic spill of the day. Children get to join in the fun with a mucky, pint-sized play lot just for kids called the Lil’ Muckers.

2016 Series

Boston — Saturday, May 14 & Sunday, May 15
Philadelphia — Saturday, June 4 & Sunday, June 5
New Jersey — Saturday, June 25 & Sunday, June 26
Denver — Saturday, July 16
Detroit — Saturday, August 6
Twin Cities — Saturday, August 20
Chicago — Saturday, September 10
San Francisco — Saturday, October 1
Houston — Saturday, October 15
Dallas — Saturday, October 29 — New for 2016!
Los Angeles — Saturday, November 12

Top 4 Facts About MS

  • The “MS” part of MuckFest MS stands for multiple sclerosis, an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body.

  • Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects over 2.3 million people worldwide.

  • Last year, the Society invested $54 million to support more than 380 new and ongoing research projects around the world.

  • Thanks to the determined commitment of researchers around the world and dedicated public support, there are now FDA-approved disease-modifying treatment options for relapsing MS, the most common form of the disease, as well as an International Progressive MS Alliance established to speed therapies for this still untreatable form of the disease.

MuckFest MS Tidbits & Fast Facts

  1. Since its inception, MuckFest MS participants have raised over $22 million dollars for the NationalMS Society.

  2. No special training is required. Whether you’ve just run a marathon or just rolled off the couch, MuckFest MS is for you. All you need is a sense of humor and a pair of sneakers.

  3. There’s no fee for admission, so spectators are welcome.

  4. Learn more and register at www.MuckFestMS.com

The MuckFest MS course is designed to give runners a great laugh and a real sense of accomplishment when they cross the finish line. It’s a perfectly balanced obstacle run that delivers slapstick comedy and a great workout at the same time. The obstacles are well-designed, solid, steel-constructed wonders. We take our obstacles seriously, so runners can have a hysterically awesome time on them. Our post-race MuckFestival is a party: great food, cold Traveler beer, hilarious views for spectators, and music. AbbVie is the national sponsor of MuckFest MS. The national MuckFestival sponsor is the Traveler Beer Company.

###



CONTACT:
Calvin Fleming
323.484.6707
calvin@goodpr.com

MUD, MUCK & FUN FOR THE WHOLE FAMILY

MuckFest® MS Ready to Sling, Fling & Muddy Up 11 Cities in 2016

It’s the FUN Mud Run to End MS

The National Multiple Sclerosis Society and Event 360 are proud to announce the 2016 season of the 5K mud run series, MuckFest MS. The MuckFest MS series supports people living with multiple sclerosis, and brings us closer to a world free of MS. 100% of fundraising dollars support the National Multiple Sclerosis Society’s mission to stop MS in its tracks, restore what has been lost and end MS forever. Registration is now open at www.MuckFestMS.com.

The 2016 MuckFest MS events will take place in:

Boston — Saturday, May 14 & Sunday, May 15
Philadelphia — Saturday, June 4 & Sunday, June 5
New Jersey — Saturday, June 25 & Sunday, June 26
Denver — Saturday, July 16
Detroit — Saturday, August 6
Twin Cities — Saturday, August 20
Chicago — Saturday, September 10
San Francisco — Saturday, October 1
Houston — Saturday, October 15
Dallas — Saturday, October 29 — New for 2016!
Los Angeles — Saturday, November 12

In 2015, more than 40,000 participants raised more than $3 million. Since its inception, MuckFest MS participants have raised more than $22 million.

The elaborate course and festival area are constructed to ensure spectators get a great view of the muddy action. There’s no admission fee for spectators, so runners are encouraged to invite family and friends to enjoy the day. Even kids get their own mucky play area called Lil’ Muckers. After teams cross the finish line, they take their mud-soaked “after” photo, hose off, and celebrate their accomplishments with their complimentary treats and Traveler beers in the MuckFestival area. AbbVie is the national sponsor of MuckFest MS. The national MuckFestival sponsor is the Traveler Beer Company.

“MuckFest MS gives me the opportunity to make a difference in the lives of people living with MS while having a blast with my friends and family in the mud. Our team, Muckin’ for Michael’s Mom (TeamM4MM), runs and fundraises for the National Multiple Sclerosis Society in honor of my mom, who was diagnosed with MS six years ago,” shares Michael Pierce, a MuckFest MS national team captain from Denver who has fundraised more than $45,000 over the past 2 years.

“MuckFest MS is symbolic. As we overcome the obstacles out on the course, those same obstacles can also inspire us to get back up and keep moving forward,” said Betty Ross, Vice President, Walk MS and Emerging Events for the National MS Society.

About Multiple Sclerosis
Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body. Symptoms vary from person to person and range from numbness and tingling, to walking difficulties, fatigue, dizziness, pain, depression, blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are leading to better understanding and moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 2.3 million worldwide.

About the National Multiple Sclerosis Society
The Society mobilizes people and resources so that everyone affected by multiple sclerosis can live their best lives as we stop MS in its tracks, restore what has been lost and end MS forever.

To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides services designed to help people with MS and their families move their lives forward. Last year alone, through our comprehensive nationwide network, the Society devoted $122.2 million to help more than one million individuals connect to the people, information and resources they need. To move closer to a world free of MS, the Society also invested $54 million to support more than 380 new and ongoing research projects around the world.

Early and ongoing treatment with an FDA-approved therapy can make a difference for people with multiple sclerosis. Learn about your options by talking to your health care professional and contacting the National MS Society at nationalMSsociety.org or 1-800-344-4867.

About Event 360
Event 360 is an experienced event management team offering a full range of services, including event production, social impact, fundraising technology, site logistics, communication strategies and customer service. Headquartered in Chicago with team members and partners working nationwide, Event 360 achieves success for its clients using peer-to-peer fundraising and unique events. Since 2003, Event 360’s experienced team of event management specialists have successfully produced more than 200 events, which have raised a combined half a billion dollars toward their clients’ missions. Learn more at www.event360.com.

Links:
MuckFestMS.com
Register
Course
About MS


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MUCKFEST MS ON THE BACHELOR


MUCKFEST® MS TO BE FEATURED IN UPCOMING EPISODE OF
ABC’s HIT ROMANCE REALITY SERIES THE BACHELOR

MuckFest® MS will be featured on an upcoming episode of The Bachelor. The episode will feature an exciting group date through the MuckFest MS fun mud and obstacle 5K course with the newest Bachelor, Chris Soules, and contestants racing through the mud in wedding dresses. The episode is scheduled to air Monday, January 26, 2015, at 8/7c on ABC.

The MuckFest MS series is produced by Event 360 to raise funds for the National Multiple Sclerosis Society. MuckFest MS takes place in eleven cities including Boston (April 25-26), Denver (May 16), Philadelphia (May 30-31), New Jersey (June 13), Detroit (August 1), St. Louis (August 15), Chicago (August 29), Twin Cities (September 19), San Francisco (October 10), Los Angeles (October 24) and Houston (November 14). Participants can sign up at www.MuckFestMS.com.

Chris Soules, the handsome and successful new Bachelor who has become known as “Prince Farming,” introduced himself to last season’s Bachelorette Andi Dorfman, and female fans fell hard for the soft-spoken man with a heart of gold. Now, this dreamboat farmer and wealthy businessman from Iowa is looking to fall in love and find a wife — and bring her back home to share a life with him in the small Iowa town of Arlington. Chris truly believes he can find the right woman to share a life with, so with the support of his family and the state of Iowa rooting for him, Chris Soules is searching for his soul mate in the 19th edition of The Bachelor Mondays (8:00 to 10:00 p.m.) on ABC.

ABOUT MUCKFEST MS
MuckFest MS is for everyone and does not require any special training. Participants have a blast on mountains of mud and outrageous obstacles. The event is built for laughs, but it’s also on a serious mission: to support people living with multiple sclerosis and to bring us closer to a world free of MS. 100% of fundraising dollars go to the National MS Society www.nationalmssociety.org.

ABOUT THE BACHELOR
On ABC’s hit primetime reality series The Bachelor, one lucky man is offered the chance to find true love. A single and eligible Bachelor embarks on a romantic journey, getting to know a number of beautiful women, gradually narrowing the field as he continues his search for his soul mate. At the end of this romantic voyage, if he has found the one, will there be a proposal — and will she say yes? Hosted by Chris Harrison, The Bachelor is produced by Next Entertainment in association with Warner Horizon Television. The 19th season of The Bachelor airs Mondays 8/7c on ABC. For more information on The Bachelor, visit http://abc.go.com/shows/the-bachelor.

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